RUGMATAG × KEKE presents ONLINE TUFTING CONTEST 2025
KEKE in Tokyo and RUGMATAG in Osaka.
Two studios, one from the east and one from the west, who have both supported Japan's tufting culture, are holding their first joint contest!
Tufting contests have been organized by RUGMATAG in the past.
I want to share the joy of creating art and the appeal of expression with more people.
With this in mind, we will be joining forces with KEKE, Japan's first tufting studio, to hold this event.
For everyone who enjoys tufting.
Express your current tufting style to the fullest!
A new student award has also been established this year!
Everyone is welcome, whether you are studying craftsmanship or art, or just started as a hobby!
Think, create and share.
Come experience the fun with tufters from all over the country!
Event period
Friday, November 14, 2025 - Sunday, January 11, 2026
How to enter
Instagram post
Tag @rugmatag and @keke_rug + add #rugmatag_keke_otc_2025
Please submit your work in accordance with the application guidelines.
Submitted works will be featured in stories and highlights on both the RUGMATAG and KEKE accounts!
prize
— Participation Prize —
All participants will receive a RUGMATAG/KEKE coupon that can be used at each online store.
[500 yen off coupon (total of 1,000 yen)]
— RUGMATAG Award —
RUGMATAG selects the most creative works and awards them to be used in the RUGMATAG online store
Get a ¥30,000 coupon
— KEKE Award —
KEKE's most creative works will be available at the KEKE online store.
Get a ¥30,000 coupon
— Best Performance Award —
During the event period, the story with the most total likes shared on the RUGMATAG/KEKE account will be awarded a prize.
Get a free MB210 acrylic yarn (250g x 10 rolls) [List price ¥22,000] (color selectable)
— Student Award —
The outstanding works selected from the student participants include:
AK-1 (cut pile) 10mm / 16mm (color selectable)
Application Guidelines
■ Application period
Friday, November 14, 2025 - Sunday, January 11, 2026
■ Announcement of results
Friday, February 6, 2026
■ Entry qualifications
- The work must have been created using the tufting technique, even if only in part.
- Not a private Instagram account
- It must be a regular still image post
■ Number of applications
Only 1 submission (1 work)
■ How to enter
Please submit by fulfilling all of the following ① to ④ (⑤).
① Follow @rugmatag and @keke_rug
② In the posted photo @rugmatag and Tag @keke_rug (in the image, not in the caption)
③ Include the title of the work, a description of the work, and the yarn used in the caption.
④Add the hashtag #rugmatag_keke_otc_2025
⑤ If you are a student, please write "Student" in the caption when submitting. (※ If you do not write "Student," your submission will not be considered for the Student Award.)
⸻
Post example (caption)
Work name:〇〇
Work description: XX~【Student】
Yarn used: MB210 acrylic yarn for tufting
#rugmatag_keke_otc_2025
⸻
Precautions
- Only regular still image posts are eligible. Reels and video posts are not accepted.
- The use of copyrighted derivative works and designs by others (characters, brand logos, etc.) is prohibited.
Participation benefits details
※1: About the 500 yen off coupon
- Available for purchases of 5,000 yen or more (tax included)
- RUGMATAG and KEKE will send you a coupon code via Instagram DM within one week of posting.
- Expiration date: End of July 2026
*2: Regarding prize selection
- Best Performance Award: Yarn set (choose 10 colors from a total of 90 colors), Student Award: Choice of tufting gun (10mm/16mm)
- We will ask you for your preference via DM after the results are announced (February 6th).
- The number of likes will be calculated as of January 22nd (Thursday).
